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German Sport Guns


Strategic partnership between L&O Group, Emsdetten and German Sport Guns GmbH, Ense

On the 28th May 2013, the L&O Group, with registered office in Emsdetten, has taken over the controlling stake in the German Sport Guns GmbH (GSG), with registered office in Ense, North Rhine-Westphalia. The gentlemen Michael Lüke and Thomas Ortmeier are the owners of the L&O Group. Among other, the company portfolio of the L&O Group includes the leading weapon manufacturers Blaser Jagdwaffen, Mauser Jagdwaffen, J.P. Sauer & Sohn, John Rigby as well as SIG SAUER.
The Managing Directors Dietmar Emde, Manfred Nienhaus and Michael Swoboda shall continue to be responsible for the operative business of GSG in their capacity as Managing Shareholders. The L&O Group and GSG have been partners for many years; in particular, GSG has been an important strategic supplier of SIG SAUER in the USA for many years.  During the past years, GSG showed excellent development under the leadership of the gentlemen Emde, Nienhaus and Swoboda. Turnover and profit continued to increase disproportionately and the product range was regularly expanded.
Due to the recently occurred majority takeover, the L&O Group is able to secure the supply in the volume segment of the 22 calibre weapons. The objective is the joint corporate development of GSG. Significant growth potential is particularly expected in the utilisation of the trademark portfolios of the L&O Group, particularly brands such as "SIG SAUER", "Blaser", "Mauser" and "J.P. Sauer & Sohn". The acceleration of the commodities business is also envisaged. Sales focus of GSG continues to be the US-American market, whereby significant growth potential is anticipated also in other regions worldwide.

On the Picture from left to the right: Thorsten Fischer (L&O Group), Wolfgang Börtz (L&O Group), Michael Swoboda (GSG), Michael Lüke (L&O Group), Dietmar Emde (GSG), Manfred Nienhaus (GSG) and Thomas Ortmeier (L&O Group) .

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